Feast Your Franch-Eyes On This Healthy Habits Franchise

Healthy Habits sandwich bars seem to be springing up all over the place, creating a strong franchising niche in a very short time with 23 stores open nationally. What makes Healthy Habits stand apart from its competitors and why has this brand achieved such rapid success?

Founder and Managing Director of Healthy Habits, Katherine Sampson believes the answer lies in three key areas:

The quirky, unique and irreverent brand.
The company’s commitment to seeking the freshest produce and researching the healthiest cooking methods to ensure its ingredients are nutritious.
Offering healthy fast food options to consumers.

“After all it’s not rocket science – we market a business on selling a very basic product – the sandwich. But what we have done is ensure our customers feel a loyalty to the brand and know that they can choose any ingredients they want and that they will always be of the highest quality. The customer experience is also important, and we ensure the culture of our business is service oriented,” Sampson said.

The simple premise of the brand is that if its customers eat well, they will feel good. While most of Healthy Habits’ competitors focus on advertising their products, Healthy Habits has made a conscious decision to steer away from this strategy by developing a logo and brand that focuses on the simple image of a smiley face in four distinct and vibrant colours. This has been a hit with consumers and has given the brand an edge over its competitors in an increasingly crowded market.

Each year 450 million sandwiches are consumed in Australia, which equates to nearly $4 billion. Ten years ago this market was dominated by independent operators and it was then as one of these sole operators that Katherine Sampson developed her vision and plan towards creating the first national sandwich bar brand in the country.

Katherine managed four of her own sandwich shops for 12 years and during this time developed an extensive knowledge of the change in consumer demand for healthy and nutritious fast food alternatives.

Since launching its first franchise in 2004, Healthy Habits has experienced rapid growth and plans to expand internationally within two years.

This year, Healthy Habits has expanded into South Australia and plans to open its .rst store in Western Australia in the second half of 2006. Currently one of the country’s fastest growing and successful franchise businesses, the projected annual turnover for 2006 is over $15 million.

The success of Healthy Habits now ensures the business receives many franchisee inquiries each week. Existing franchisees believe Healthy Habits is a great company to work with because of its fresh and passionate attitude to business that encourages fun, hard-work and success. Any interested parties should go to www.ubetheboss.com.au for further information.

Beyond 2006, the 10 year goal is to have 110 sites operational in Australia, and to be rolling out stores in the USA, China, Dubai and New Zealand.

For further information please contact Healthy Habits through UBeTheBoss.com.au by clicking Here

Katherine’s tips for success

Treat staff as assets not liabilities.
Have mentors and take on business coaches.
Employ people that are smarter than you and learn from people in your team.
Network, network, network – to realise potential opportunities.
Make time for family and friends.
Don’t be afraid to take risks.
Have fun while working.
Pay for good advice.
Be passionate.

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